Blogging Turns Social Networking into Business Networking ...

This is a guest post by Linda Dessau of?ContentMasteryGuide.com

While millions of people are doing business every day on social networking sites, some business owners are reluctant to spend much time there because they don?t think it?s a valid business activity. They picture a non-stop (and potentially addictive) digital version of the water cooler conversation, and wonder what would I talk about?

A business blog to the rescue

As a central place to publish all of your original content, a blog can give you a meaningful entry into the social media stream. When you?re consistently publishing high-quality, informative articles to your blog, you can use social media as a platform for growing the visibility of your business.?

Benefits of posting your blog links on social media

• You become a more valuable connection ? one who has useful information to share.
• Your friends, followers and fans can easily pass along your link to their own networks.
• It?s a way to stay active on your social networks, even if you?re shy about starting or jumping into conversations. The more you blog, the more active you can be.
• Once people click the links to visit your blog or blogsite, it?s easy for them to read more articles, join your mailing list, learn more about you or check out your services.

Watch, listen and learn

Be sure to check back for any responses to your social media updates. Notice what people are commenting on, forwarding and liking. Pay attention! These details will teach you more about how to create the content that would be most helpful to your readers.

Corporate blogging expert Debbie Weil says, ?If you can?t link to it, it doesn?t exist.? That?s why if you?re using social media to grow your business, being social isn?t enough. As brilliant, inspiring, funny and helpful as your tweets or updates may be, they?re a dead end if there are never any links back to your blog or website. Inviting people to your site is the key step that helps people get to know you better and decide whether to hire or refer you. So keep blogging about the topics your ideal clients care about, and?share links to your blog posts on social networking sites.

How do you mix social networking with business networking??

About the author:

Linda Dessau, CPCC, is the author of Write Your Way to More Clients Online and the founder of ContentMasteryGuide.com. If you want better results from your online writing, visit?www.ContentMasteryGift.com?to discover Linda?s content marketing secrets.

Learn how to get the best out of your business blog ? Click Here to Get 5 free videos!

Source: http://mysavehereclub.com/2011/10/blogging-turns-social-networking-into-business-networking/

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