Go into any home improvement store and you know empirically that women make up a good portion of today?s shoppers. Companies like Home Depot are now reshaping their offerings to make their stores more appealing to women. Specifically, Home Depot expanded its relationship with Martha Stewart to add more ?female friendly? products.
Troy-Built, a company that makes outdoor power equipment reports that their surveys show women now influence purchasing decisions 44% of the time even around outdoor movers and other heavier equipment and a ?whopping? 21% of women purchase their equipment without any male input.
As a woman who loves to take on home improvement projects as well as outdoor gardening projects, I will boldly speak for all women for a moment and state there are definite differences in the evaluating criteria between women and men.
Simply put, women look for different features than men. For starters, women carefully judge weight of their home improvement products and tools. There is one simple reason for this: as women, we know if successful jobs start with the ability to manage material and tool weight. Personally, I have learned that my husband will usually reject my selections. His likely response will be: ?this feels insubstantial, if not flimsy??. Women also assess the size and strength it takes to operate a tool or a piece of equipment. Their hands are smaller and less strong.?
These are obvious differences but, until recently, manufacturers were not paying attention to them. Admittedly finding a middle ground for both sexes poses formidable challenges. However, now that women make up a good percentage of the buying public manufacturers really do not have a choice. Perhaps we will soon see smaller and lighter pink tools on one side of the tool isle and conventionally sized and weighted blue tools on the other.www.SabinesHome.com
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Source: http://blog.constructioncoach.com/2011/08/power-tools-pink-or-blue.html
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